Let's Talk About the Elephant in Your (Empty) Waiting Room
You became a therapist to help people. Not to become a marketing expert. Not to figure out algorithms. And definitely not to spend your Saturday nights wondering why your website isn't showing up when someone searches for "anxiety therapist near me."
And yet, here we are.
Sound familiar?
→ You're spending money on Google Ads and Psychology Today, but the leads have dried up (or they're all tire-kickers who ghost after the consultation, if they even show up)
→ You feel a full-body cringe every time someone suggests you "put yourself out there more"
→ You've watched therapists with half your experience somehow show up on page one, while you're buried somewhere around page 18 with the Yelp results
→ You've heard AI is changing everything, but honestly, you're not even sure what that means—and the thought of ChatGPT writing your About page makes you want to lie down
→ Every marketing course you've tried was designed by some "bro marketer" who's never had to ethically promote services that involve people's deepest vulnerabilities.
Here's the uncomfortable truth nobody's talking about:
43.5%
more therapists have entered the market since 2020. Your competition literally almost doubled.
300% Increase
"Therapists near me" searches are up 300% in 3 years. People ARE looking. They're just not finding you.
70%
of Google searches now end without a click. AI is answering questions directly—and if it's not mentioning YOU, your ideal clients never make it to your website.
BetterHelp
and corporate therapy platforms are outspending you 1000:1 on visibility. You cannot out-advertise them. You need to out-strategy them.
The Old Playbook Doesn't Work Anymore and It's Not Your Fault.
That Psychology Today profile you set up in 2019? The SEO company you're paying $500/month that sends you confusing reports? The blog post you wrote once and hoped would "rank"?
None of it works the way it used to.
Here's why: The way people find therapists has fundamentally changed.
The 2025 Client Journey Looks Like This:
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They Google a question — "Should I try therapy for anxiety or just medication?"
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AI gives them an answer — Google's AI Overview summarizes information from websites it trusts (Is yours one of them? Probably not... yet.)
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They search locally — "anxiety therapist near me"
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They evaluate in 2-3 minutes — Your website either connects instantly or they bounce
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They contact or keep searching — Often, they keep searching
If you're not optimized for BOTH traditional search AND AI... you're invisible at step 2.
And all your clinical brilliance? The transformation you facilitate? The lives you change?
None of it matters if they can't find you.
Testimonials
My aversion to marketing wasn't something that was so conscious, I was hiding that under procrastination - like 'I'm making good money, things are pretty busy, everything's fine.' But I was really just using that as an escape. Putting on my CEO hat, I fired my SEO company and took control of my website, I now have an active presence of FB and LinkedIn with scheduled posts, I now receive 3 new client requests every single week consistently, I have a clear niche on men's mental health and most of all, I have a sustainable and consistent schedule. The SEO company I fired? That alone will pay for my investment in the Full Practice Formula next quarter.
FPF brought a lot more value than I initially thought. I thought it was going to be about learning how to post—but it was really about fighting my own self and building content that resonates with who I want to be
Evan Vukets, RCC
I'm Cecilia: I went from stuck Therapist to Confident Practice Owner
Let me tell you something embarrassing.
I spent the first several years of my practice ownership believing that if I was just "good enough" at therapy, clients would magically find me. That marketing was for people who weren't as clinically skilled. That promoting myself somehow diminished the meaningful work I was doing.
You know what that got me? Anxiety. Burnout. A half-empty caseload despite being an excellent clinician.
I was exactly where you are. Full of dreams and feeling completely stuck. Passionate about my work and terrified I was failing at the business side.
Then I realized something that changed everything:
Ethical marketing isn't about selling. It's about being findable by the people who need you.
It's not abandoning your clinical values—it's extending them. It's recognizing that someone out there is lying awake tonight, desperate for a therapist who "gets" them... and if they can't find you, they might end up with someone who doesn't.
That reframe changed everything.
Over the course of 17 years, I built a 7-figure group practice with 20 clinicians. Not through sleazy marketing tactics. Not through expensive ads. Through ethical, strategic visibility that aligned with my values.
And when AI started changing everything about search? I didn't panic. I adapted. I learned the new rules. And now I teach them.
Now I help therapists across Canada go from invisible and uncomfortable to visible and fully booked—without sacrificing their clinical soul to do it.
Introducing The Full Practice Formula™
A 4-month program that gives you everything you need to become findable, bookable, and fully aligned with your values—even if you think "SEO" is a type of Korean BBQ.
This isn't another generic marketing course taught by someone who's never sat with a client in crisis.
This is a step-by-step system built BY a clinician, FOR clinicians, specifically designed for how people actually find therapists in 2026.
You'll learn the three pillars of modern visibility:
🔹 SEO (Search Engine Optimization) — So you rank in traditional Google search results
🔹 AEO (Answer Engine Optimization) — So AI search engines cite YOU as the expert
🔹 GEO (Geographic Optimization) — So you dominate "near me" searches in your area
And you'll do it all with your integrity intact.
This Is For You If.....
You're a solo practitioner who:
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Wants consistent client inquiries without depending on referrals or expensive ads
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Knows you need to "do marketing" but has no idea where to start (or what actually works now)
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Has tried posting on social media and felt like you were shouting into the void
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Wants a sustainable system, not another thing that eats your weekends
You're a group practice owner who:
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Needs to fill your associates' caseloads (not just your own)
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Wants your practice to show up for multiple specialties and locations
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Is tired of being the only one who understands marketing, while your clinicians just want to see clients
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Needs systems that work even when you're not personally doing everything
Either way, you're:
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Based in Canada (this program addresses Canadian-specific considerations)
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Willing to invest 3 hours per week in implementation
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Ready to stop avoiding marketing and start doing it in a way that feels aligned
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Okay with using AI as a tool (ethically) to save yourself hours of content creation
This Probably Isn't For You If...
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You want overnight results or "magic bullet" tactics
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You're not willing to do the implementation work
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You believe marketing is inherently unethical (we'll respectfully disagree)
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You're looking for someone to do it all for you
What You'll Learn Over 4 Months
The Full Practice Formula is built in four phases, each building on the last. By the end, you won't just understand marketing—you'll have a complete, sustainable system actually working for your practice.
MODULE 1: FOUNDATION & VOICE
Getting clear on WHO you serve and HOW you talk about it
Lesson 1: The Marketing Mindset Revolution: Transform your relationship with marketing from "necessary evil" to "extension of care." Create your personal Marketing Manifesto that keeps you aligned when things get uncomfortable.
Lesson 2: Your Profitable Niche & Signature Method: Discover the intersection of what you love, what you're great at, and what people will pay for. Develop the language that makes ideal clients say "this is exactly what I need."
Lesson 3: Your AI Brand Blueprint: Build a comprehensive document that captures YOUR voice so you can use AI tools to create content that actually sounds like you (not like a robot pretending to be a therapist).
MODULE 2: YOUR DIGITAL HOME
Making your website work harder than a Psychology Today profile ever could
Lesson 4: The High-Converting Website: Create homepage, about page, and services pages that connect emotionally AND rank in search. Psychology of what makes visitors become clients.
Lesson 5: Website SEO Foundations: Demystifying E-E-A-T, on-page optimization, and technical SEO without the overwhelm. The checklist that makes your website Google-friendly.
MODULE 3: THE VISIBILITY ENGINE
Becoming findable where your clients are actually looking
Lesson 6: Keyword Research & Content Strategy: Build your keyword bank (50+ terms) and map them to a 6-month content calendar. Know exactly what to create and why.
Lesson 7: Local Search Domination: Master your Google Business Profile—the #1 factor in "near me" searches. Reviews, posts, citations, and the local pack.
Lesson 8: AEO & The Future of Search: How AI search is changing everything—and how to get cited. Your AI-Readiness Audit ensures you're optimized for where search is going.
MODULE 4: CONTENT MASTERY & INTEGRATION
Creating sustainably and bringing it all together
Lesson 9: The AI Content Assistant: Ethical AI use for therapists. Your prompt library deep dive. Batch content creation workflow that saves 2-3 hours weekly.
Lesson 10: Integration & Sustainable Growth: Your complete marketing ecosystem. Your sustainable weekly rhythm. 90-Day Implementation Plan so you know exactly what to do after the program ends.
Testimonials
“Before The Full Practice Formula, I often felt overwhelmed and unsure about how to market my practice effectively. I lacked the skills to increase my visibility online, and I didn’t know how to grow my practice without relying on expensive SEO services.
Since completing the program, I feel so much more confident. I now have the skills to optimize my website and create blogs and social media content in a way that feels both manageable and enjoyable. I also learned how to use AI ethically, which has been a game-changer. Additionally, the program helped me clarify the mission of my practice, and I now have a clear sense of who I want to serve and what type of work excites me.
This program truly exceeded my expectations, and I would highly recommend it to any therapist who wants to market their practice with clarity, confidence, and authenticity.”
Natalie Ransport, RCC
Practice: Natalie Ranspot Counselling
Location: Vancouver, BC
Everything You Get Inside The Full Practice Formula™
01.
Pre-Recorded Training Library
40+ bite-sized lessons (10-20 minutes each) you can watch on your schedule. Bingeable but not overwhelming. Each lesson includes a specific deliverable so you're building as you learn.
Value: $4,000
02.
Live Q&A Calls (2x/Month) 1st & 3rd Thursday of each month at 12pm PST
Eight 60-minute group calls over 4 months for questions, feedback, and implementation support. All calls are recorded if you can't attend live.
Value: $2,400
03.
Worksheets & Templates
Individual worksheets for each lesson—designed to work as AI knowledge files so you can upload them directly to ChatGPT/Claude for personalized content creation.
Value: $800
04.
AI Prompt Library
My tested, repeatable prompts that save you hours. Content creation, keyword research, website copy, social posts—all designed specifically for therapy practices.
Value: $500
05.
6-Month Content Calendar Template
Never stare at a blank screen wondering "what should I post?" again. Mapped to your keywords, your niche, and your client journey.
Value: $300
06.
Private Community Access
4 months in our Circle community with fellow Canadian therapists implementing alongside you. Ask questions, share wins, get feedback, make friends who actually understand what you're building.
Value: $600
07.
12 Months Full Access + Alumni Renewal
You get 12 months of full access to all trainings, updates, and the community. After that, you can renew annually at a reduced alumni rate ($497/year) to maintain access to new content and community support.
Value: $800
TOTAL VALUE: $8,600+
Are You A Group Practice Owner? There's Something Special For You!
Everything in the core program applies to both solo and group practice owners. But we know group practices have unique challenges—like getting your associates visible without losing your practice identity.
Included for all group practice owners:
7 Bonus Lessons covering:
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Niching your practice vs. niching your individual clinicians
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Creating voice guidelines your whole team can follow
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Team pages and associate bios that convert
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Managing Google Business Profile for multi-clinician practices
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Keyword strategy across multiple specialties
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Delegating marketing tasks without losing quality
All compiled in a separate Group Practice Track inside the program—easy to find, easy to share with your team.
Your Investment Options
Want More Support? Go VIP.
For practice owners who want personalized feedback and done-for-you resources, our VIP tier gives you the closest thing to having a marketing consultant on retainer.
VIP Includes Everything Above, PLUS:
1:1 Website Copy Review: I'll record a personalized Loom video (approximately 30 minutes) reviewing your homepage, about page, or services page with specific suggestions. Use it once, anytime during the program. You’ll receive a customized 30,60 and 90-day improvement plan for your website.
4 Additional VIP-Only Group Calls: Smaller group (capped at 15), deeper implementation support, more time for your specific questions. Calls are the last Thursday of each month at 12pmPST.
VIP Chat Channel: Get your questions answered in our dedicated VIP channel with 24-48 hour response time from me.
VIP Resource Vault:
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Extended Prompt Library — 50+ additional prompts beyond the core program
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Website Copy Template Vault — Swipe files for every page
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12 Months of Done-For-You GBP Post Templates — Just customize and post
VIP Investment Options
The Clients Who Need You Are Searching Right Now.
Somewhere in your city, someone is typing "therapist near me" into Google.
They've been considering therapy for months. They're finally ready to get help. They need exactly what you offer.
Will they find you?
Or will they find someone else—someone who figured out how to be visible while you were still "thinking about" marketing?
The landscape has changed. AI is changing search. Your competition has doubled. The old tactics don't work anymore.
But here's the good news: Most therapists are still doing nothing. They're paralyzed, confused, or hoping it will all just... work out somehow.
Which means the opportunity for therapists who DO take action is enormous.
You don't need to become a marketing expert. You just need a system that works—one built specifically for therapists, by a therapist who gets it.
That system is The Full Practice Formula™.
Join us.
Become findable.
Fill your practice with clients who are genuinely looking for exactly what you offer.
"Before working with Cecilia in The Full Practice Formula, my biggest challenge was visibility. My own thoughts of being judged stopped me from putting myself out there, and I wrongly thought clients would just find me on their own. I was overwhelmed and lost when it came to marketing.
Now, everything is different. The program helped me create a system and a strategy that completely eliminated the confusion. Putting a blog together used to be overwhelming, but with new systems, I have confidence in my content. This shift has made me open up to other areas I would never have considered, like video and social media.
I realized I needed to refine my messaging so my specific clients could find me. I've gone from freezing at the thought of website changes to being more open to trying new things, knowing that anything that doesn't work is just valuable information to learn from. I finally have confidence and clarity in my marketing efforts."
Eliezer Moreno
Frequently asked questions
Still have questions? I'm here to help.
Email: hello@ceciliamannella.com
Your Investment Options