THE FULL PRACTICE FORMULA
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From hidden to fully booked!
LET'S BE HONEST...
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Tired of Feeling Like You’re Chasing Leads?
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As a therapy practitioner, you're incredible at what you do — transforming lives through your work. But when it comes to marketing your practice? That's where things get uncomfortable.
Does this sound familiar?
→ You're tired of spending so much on Google Ads
→ You feel a knot in your stomach every time you try to "promote" yourself
→ You've tried generic marketing tactics that left you feeling inauthentic and "icky"Â
→ You know you need visibility to help more people, but traditional marketing feels misaligned with your professional values
→ Your old ways of marketing aren't working anymore - your leads are down and the market is saturated
YOU'RE NOT ALONE!
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As therapy practitioners, we face a unique marketing dilemma that most business owners don't encounter — the internal conflict between helping and "selling" (and the ethics of it all).
But what if marketing could feel like an extension of your care rather than a separate "sales" task?
That's exactly what the Full Practice Formula Program provides: a complete ethical marketing framework designed specifically for therapy practitioners who want to grow their practices while honoring their values.
ENROLL ON THE WAITLIST
Imagine 30 days from now you had…
- clarity between your practitioner and business owner mindset
- a marketing plan that feels easy and alings with your values
- a sustainable strategy to fill all your clinicians caseload
- a system to attract your ideal clients who are excited to work you
It doesn't have to be a dream and it doesn't have to be hard.
The Full Practice Formula Program is designed to transform your practice from hidden to fully booked.Â
INTRODUCING
The Full Practice FormulaÂ
You Are Ready To Scale Your Prescence?
This 8-week intensive live teaching and coaching program will transform your mindset on marketing and give you a custom map for success and growth.
 You’ll learn how to:
- Create a powerful niche that attracts clients
- Build and maintain a sustainable marketing plan
- How to optimize for AI and get found by AI
- Build a referral generating machine
- Measure the right metrics to move the needle
With a simple shift in your mindset and some specific practical practices, you can build a business of your dreams.
What's Included In The Program...
Phase 1: Foundation
Building your ethical marketing foundation
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Radically reframe how you think about marketing so it feels aligned with your values.
- Week 1: The Marketing Mindset Revolution
- Week 2: Your Magnetic Niche Discovery
- Week 3: Your Authentic Marketing Voice
Phase 2: AI-Powered Content Creation
Ethical AI integration for sustainable content marketing
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Learn the ins and outs of AI optimization and how to use it ethically in your practice to increase your organic reach.
- Week 4: AI Ethics & Foundations for Therapists
- Week 5: Advanced AI Content Creation
- Week 6: Systems & Automations that Work
Phase 3: SEO & Website Optimization
Making your practice discoverable by ideal clients
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Develop a strong understanding of how to optimize your biggest investment - your website.
- Week 7: SEO Fundamentals for Therapy Practices
- Week 8: Website Content Optimization
This Program Is For You If...
- You are prepared to give 1-2 hours per week
- You are ready to level up your marketing
- You are tired of investing in Ads that don't have a good ROI
- You want to create a marketing plan that's sustainable
- You want to create a business of legacy and impact
- You want to optimize for AI
When you enroll, you'll get:
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8 - 90 Minute Live Trainings
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Showing you literally EVERYTHING you need to establish your brand, grow your influence, how to leverage AI and create a sustainable marketing plan for your practice. Each week will have specific workbook exercises to help you build a sustainable plan by the end of the program.
($8,000 Value)
Life Time AccessÂ
All trainings are recorded and you have lifetime access for as long as the program is around. When there's updated information, you will have access to the updated trainings.
($2,500 Value)
Accountability & Private CommunityÂ
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You can’t underestimate the power of community and having a network of other inspiring practitioners is EVERYTHING! You’ll be able to support one another and learn from one another over the course of 6 weeks, and will make lifelong friendships. All participants will have access to an alumni Slack channel for ongoing support.Â
($1,500 Value)
AI PromptsÂ
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Leveraging AI is key in today's marketing of your practice - you will get my repeatable AI prompts to take your AI assistant to the next level.Â
($1,000 Value)
60 Day Content CalendarÂ
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This 60-day content calendar gives you daily prompts and content ideas that will have you connecting with your ideal client in no time! You will never have to wake up and wonder “What should I post today?” ever again!
($559 Value)
Total Value of $13,559
This is the program I wished I had when I started to build my therapy practice. I can show you what will fast-track your results. Not just some stuff you could have easily Googled yourself. This is why my clients are able to achieve $5k, $15k, $21k, and $64k months of growth. And inside this program, I'm going to be sharing all the secrets!
INVEST IN YOURSELF TODAY!
The Full Practice Formula
Upgrade to VIP to Receive More Hands-On Support!
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VIP Upgrade Payment Plan
$1,033
3 payments
- 3 monthly payments
- 3 VIP Group Calls
- Â Program assignments will be personally reviewed with feedback
- VIP Only Chat Channel
VIP Upgrade Payment in Full
$2,779
Save 10%
- Payment in Full
- 3 VIP Group Calls
- Â Program assignments will be personally reviewed with feedback
- VIP Only Chat Channel
Call Schedule
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Next cohort starts on October 23, 2025
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Every Thursday @12:00pm PST/3:00pm EST/2:00pm CST
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NICE TO MEET YOU
I'm Cecilia Mannella
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I cannot wait to meet you inside The Full Practice Formula! I've developed this program after being in group practice for 17 years and scaling to 7-figures.Â
The first 5 years of my private practice was a struggle! I couldn't figure out how to market in a way that felt authentic and not salesy. I tried all the advice and felt so lost in the process. I not only lost so much time trying things that didn't work, I lost a lot of money (I even spend $15k on a billboard ad that gave me zero leads!).
The biggest shift I had to make was to take off my practitioner hat and put on a marketer hat. Stepping into the CEO mindset was a game changer!Â
The Full Practice Formula is about a mindset shift AND the current strategies that will help your ideal client find you.
"I have a newly hired associate, my caseload is full, and am not working extensive hours to maintain my clinic. My income is consistent and I have seen steady financial growth each month."
- Suki from Serenity Counselling
"I increased my new cleint referrals to fill my availability in 4 months and now I have a waitlist of ideal clients. I now have a system I can follow which makes marketing easy"
- Amanda from Inner Rhythm Therapy
"Cecilia is very creative and thinks outside the box. Cecilia holds you accountable and is motivational to take steps towards your ultimate goal. My IG marketing system has generated amazing opportunties for my business growth"
-Â Theresa P.
Frequently Asked Questions
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I'm already so busy with clients. How will I find time for this?
I've tried other marketing courses before that didn't work for my wellness practice. How is this different?
I'm not comfortable putting myself out there. Do I have to be on social media?
How long can I access the content of the program?
Are results guaranteed?
INVEST IN YOURSELF TODAY!
The Full Practice Formula
Upgrade to VIP to Receive More Hands-On Support!
Â
VIP Upgrade Payment Plan
$1,033
3 payments
- 3 monthly payments
- 3 VIP Group Calls
- Â Program assignments will be personally reviewed with feedback
- VIP Only Chat Channel
VIP Upgrade Payment in Full
$2,779
Save 10%
- Payment in Full
- 3 VIP Group Calls
- Â Program assignments will be personally reviewed with feedback
- VIP Only Chat Channel