THE FULL PRACTICE FORMULA™

The Full Practice Formula™ is an 8-week coaching experience that gives you the systems, structure, and mindset to scale your practice — the right way.

LET'S BE HONEST...

Tired of Feeling Like You’re Chasing Leads?

As a therapy practitioner, you're incredible at what you do — transforming lives through your work. But when it comes to marketing your practice? That's where things get uncomfortable.

Does this sound familiar?

→ You're tired of spending so much on Google Ads

→ You feel a knot in your stomach every time you try to "promote" yourself

→ You've tried generic marketing tactics that left you feeling inauthentic and "icky"

→ You know you need visibility to help more people, but traditional marketing feels misaligned with your professional values

→ Your old ways of marketing aren't working anymore - your leads are down and the market is saturated

YOU'RE NOT ALONE!

As therapy practitioners, we face a unique marketing dilemma that most business owners don't encounter — the internal conflict between helping and "selling" (and the ethics of it all).

But what if marketing could feel like an extension of your care rather than a separate "sales" task?

That's exactly what the Full Practice Formula Program™ provides: a complete ethical marketing framework designed specifically for therapy practitioners who want to grow their practices while honoring their values.

I WANT TO BE IN THE NEXT COHORT

Imagine 30 days from now you had…

clarity between your practitioner and business owner mindset
a marketing plan that feels easy and alings with your values

a sustainable strategy to fill all your clinicians caseload

a system to attract your ideal clients who are excited to work you

It doesn't have to be a dream and it doesn't have to be hard.

The Full Practice Formula Program™ is designed to transform your practice from hidden to fully booked.

INTRODUCING

The Full Practice Formula™

You Are Ready To Scale Your Prescence?

This 8-week intensive live teaching and coaching program will transform your mindset on marketing and give you a custom map for success and growth.

You’ll learn how to:

Create a powerful niche that attracts clients
Build and maintain a sustainable marketing plan
How to optimize for AI and get found by AI
Build a referral generating machine
Measure the right metrics to move the needle

With a simple shift in your mindset and some specific practical practices, you can build a business of your dreams.

Natalie Ranspot, RCC

Registered Clinical Counsellor, Vancouver, BC

“Before this program, I often felt overwhelmed and unsure about how to market my practice effectively. I lacked the skills to increase my visibility online, and I didn’t know how to grow my practice without relying on expensive SEO services.

Since completing the program, I feel so much more confident. I now have the skills to optimize my website and create blogs and social media content in a way that feels both manageable and enjoyable. I also learned how to use AI ethically, which has been a game-changer. Additionally, the program helped me clarify the mission of my practice, and I now have a clear sense of who I want to serve and what type of work excites me.

This program truly exceeded my expectations, and I would highly recommend it to any therapist who wants to market their practice with clarity, confidence, and authenticity.”

What's Included In The Program...

Phase 1: Foundation

Building your ethical marketing foundation

Radically reframe how you think about marketing so it feels aligned with your values.

Week 1: The Marketing Mindset Revolution
Week 2: Your Magnetic Niche Discovery
Week 3: Your Authentic Marketing Voice

Phase 2: AI-Powered Content Creation

Ethical AI integration for sustainable content marketing

Learn the ins and outs of AI optimization and how to use it ethically in your practice to increase your organic reach.

Week 4: AI Ethics & Foundations for Therapists
Week 5: Advanced AI Content Creation
Week 6: Systems & Automations that Work

Phase 3: SEO & Website Optimization

Making your practice discoverable by ideal clients

Develop a strong understanding of how to optimize your biggest investment - your website.

Week 7: SEO & GEO Fundamentals for Therapy Practices
Week 8: Website Content Optimization

JOIN THE NEXT COHORT!

This Program Is For You If...

You are prepared to give 1-2 hours per week

You are ready to level up your marketing

You are tired of investing in Ads that don't have a good ROI
You want to create a marketing plan that's sustainable

You want to create a business of legacy and impact
You want to optimize for AI

YES, I WANT IN!

Katie McKeown

Group Practice Owner, Ontario

"The ROI was instant. I'm saving 2-3 hours per week and eliminated my $2,200/month SEO service because I now understand how to optimize my own content.

The specific AI prompts were a complete game changer - they eliminated my analysis paralysis around content creation. I went from being too scared to do any social media to confidently showing up authentically online.

The program taught me to find my natural voice instead of trying to sound 'professional,' which made content creation so much easier. Between the time savings and eliminating that monthly SEO expense, this program has already saved me thousands.

For anyone thinking about this program - just do it. The financial returns alone make this a no-brainer."

When you enroll, you'll get:

8 - 90 Minute Live Trainings

Showing you literally EVERYTHING you need to establish your brand, grow your influence, how to leverage AI and create a sustainable marketing plan for your practice. Each week will have specific workbook exercises to help you build a sustainable plan by the end of the program.

($8,000 Value)

Life Time Access

All trainings are recorded and you have lifetime access for as long as the program is around. When there's updated information, you will have access to the updated trainings.

($2,500 Value)

Accountability & Private Community

You can’t underestimate the power of community and having a network of other inspiring practitioners is EVERYTHING! You’ll be able to support one another and learn from one another over the course of 6 weeks, and will make lifelong friendships. All participants will have access to an alumni Slack channel for ongoing support.

($1,500 Value)

AI Prompts

Leveraging AI is key in today's marketing of your practice - you will get my repeatable AI prompts to take your AI assistant to the next level.

($1,000 Value)

60 Day Content Calendar

This 60-day content calendar gives you daily prompts and content ideas that will have you connecting with your ideal client in no time! You will never have to wake up and wonder “What should I post today?” ever again!

($559 Value)

Total Value of $13,559

This is the program I wished I had when I started to build my therapy practice. I can show you what will fast-track your results. Not just some stuff you could have easily Googled yourself. This is why my clients are able to achieve $5k, $15k, $21k, and $64k months of growth. And inside this program, I'm going to be sharing all the secrets!

Suki Ó Huallacháin

Group Practice Owner, Coquitlam, BC

"My biggest value as a therapist is being authentic. But then when we started looking at my website, I'm like, 'What the hell is this?' It felt so phony."

Through the Full Practice Formula, I learned that authenticity isn't just how you show up in session—it's how you show up everywhere. My website. My marketing. My hiring. My boundaries.

The program gave me very tangible tools which I loved—I could apply it right away. It's not just about learning how to post or what time to post. It helped me understand what my values were and how to build content that resonates with who I want to be.

A lot of this is more hands-off now. I have my posts queued up. I have my blog posts. My associate knows what to do. Early on I was too involved and it was consuming. Now I can take a step back because we have systems in place.

I've saved thousands of dollars by managing my own SEO. I'm paying myself now. And I know exactly how to tailor the next job description because I'm not going to give up an hour for an interview if I know it's not going to be the greatest fit. And the best part, my website traffic is up 175%, unique visitors up by 150% and page views is up 245%!"

INVEST IN YOURSELF TODAY!

The Full Practice Formula™

Pay In Full - Save 10%

Best option!

$2,220
$1,997

I WANT IN!

Flexible 3-Month Payment Plan

$850

$750

I WANT IN!

Upgrade to VIP for Group Practice Owners!

Because we know that Group Practice comes with its own marketing and visibility challenges. You need to market you Group Practice and the associates.

Ready to stop guessing and start leading your practice like a CEO?

Join The Full Practice Formula™ — and let’s build your scalable, sustainable practice together.

VIP Upgrade Payment in Full

$4,500
$2,779

Payment in Full
3 VIP Group Calls with Group Practice owners
Program assignments will be personally reviewed with feedback
VIP Only Chat Channel

I WANT VIP!

VIP Upgrade Payment Plan - 3-mont Flexible Plan

$1,200
$997

3 monthly payments
3 VIP Group Calls with Group Practice Owners
Program assignments will be personally reviewed with feedback
VIP Only Chat Channel

I WANT VIP

Lianne Perry

Private Practice Therapist, Vancouver Island, BC
8+ Years in Practice

"I went from zero contact forms to 4 inquiries and jumped to #3 in local search rankings behind only the two biggest group practices on Vancouver Island. I was invisible before - now I show up!

For 2 years I kept saying 'if somebody could just tell me what to do, I'll do it' - and Cecilia did exactly that.

The AI training was life-changing. I completely rebuilt my website from scratch, optimized everything for SEO and GEO, started my first Facebook and Instagram accounts, and created 6 months of blog content. The results speak for themselves: my analytics show growth in the hundreds of percent, and I went from having zero online visibility to ranking #3 in my area in 6 weeks!

The best part? I'm actually having fun with marketing now. I used to hide from it, but now I'm excited to create content and see the results.

This is the best money I've ever spent!"

Call Schedule

Next cohort starts on October 23, 2025

Every Thursday @12:00pm PST/3:00pm EST/2:00pm CST

October 23rd to December 18th

VIP Bonus Call Schedule

Monday, November 3rd @12:00pm PST/3:00pm EST/2:00pm CST

Monday, November 24th @12:00pm PST/3:00pm EST/2:00pm CST

Monday, December 8th @12:00pm PST/3:00pm EST/2:00pm CST

I'M READY TO TRANSFORM MY PRACTICE!

NICE TO MEET YOU

I'm Cecilia Mannella

I cannot wait to meet you inside The Full Practice Formula! I've developed this program after being in group practice for 17 years and scaling to 7-figures.

The first 5 years of my private practice was a struggle! I couldn't figure out how to market in a way that felt authentic and not salesy. I tried all the advice and felt so lost in the process. I not only lost so much time trying things that didn't work, I lost a lot of money (I even spend $15k on a billboard ad that gave me zero leads!).

The biggest shift I had to make was to take off my practitioner hat and put on a marketer hat. Stepping into the CEO mindset was a game changer!

The Full Practice Formula is about a mindset shift AND the current strategies that will help your ideal client find you.

"I have a newly hired associate, my caseload is full, and am not working extensive hours to maintain my clinic. My income is consistent and I have seen steady financial growth each month."

- Suki from Serenity Counselling, Coquitlam, BC

"I increased my new cleint referrals to fill my availability in 4 months and now I have a waitlist of ideal clients. I now have a system I can follow which makes marketing easy"

- Amanda from Inner Rhythm Therapy, Abbotsford, BC

"I went from a dead website with zero leads for years to 4 new client requests before this program was done!"

- Lianne Perry, Victoria BC

Evan Vukets

Private Practice Therapist, Abbotsford, BC

"My aversion to marketing wasn't something that was so conscious, I was hiding that under procrastination - like 'I'm making good money, things are pretty busy, everything's fine.' But I was really just using that as an escape.

Putting on my CEO hat, I fired my SEO company and took control of my website, I now have an active presence of FB and LinkedIn with scheduled posts, I now receive 3 new client requests every single week consistently, I have a clear niche on men’s mental health and most of all, I have a sustainable and consistent schedule.

The SEO company I fired? That alone will pay for my investment in the Full Practice Formula next quarter.

FPF brought a lot more value than I initially thought. I thought it was going to be about learning how to post—but it was really about fighting my own self and building content that resonates with who I want to be"