I'm Cecilia: I went from stuck Therapist to Confident Practice Owner
I was exactly where you are. Full of dreams and feeling completely stuck. Passionate about my work and terrified I was failing at the business side. The journey from practitioner to CEO felt like I was abandoning my therapist identity. Every time I focused on business, a crisis pulled me back. I was the bottleneck in my own practice, heading straight toward burnout.
Then I realized something that changed everything: Stepping into the CEO mindset wasn't abandoning my clinical skills—it was expanding them. It was about bringing my therapeutic wisdom into my business leadership.
Once I understood that, everything shifted. I stopped separating "therapist me" from "business owner me" and started bringing my whole self to both roles.
With over 25 years in mental health, entrepreneurship, and teaching, I help therapists across Canada transition from self-doubt to confidence in their leadership journey.
I'm your guide to break free from perfectionism, "not good enough" beliefs, and hustle culture that leads to burnout. Let's build your sustainable success using the 4 Pillars of The Sustainable Practice Framework™: Profit, Purpose, People, and Process.
Let's Be Honest... Tired of Feeling Like You're Always Chasing Leads?
As a therapy practitioner, you're incredible at what you do — transforming lives through your work. But when it comes to marketing your practice? That's where things get uncomfortable.
Does this sound familiar?
→ You're tired of spending so much on Google Ads
→ You feel a icky every time you try to "promote" yourself
→ You've tried generic marketing tactics that left you feeling inauthentic
→ You need visibility, but marketing feels misaligned with your values
→ Your old way of marketing isn't working - the market is saturated
The Practice Growth Edit
Weekly Business Therapy for Your Practice
You became a therapist to help people, but that doesn't mean you should struggle financially or work yourself into the ground.Get weekly doses of ethical business strategies, real talk about money mindset, and practical tips to scale your practice without losing your therapeutic soul.
"Before working with you, my biggest challenge was visibility. My own thoughts of being judged stopped me from putting myself out there, and I wrongly thought clients would just find me on their own. I was overwhelmed and lost when it came to marketing.
Now, everything is different. The program helped me create a system and a strategy that completely eliminated the confusion. Putting a blog together used to be overwhelming, but with new systems, I have confidence in my content. This shift has made me open up to other areas I would never have considered, like video and social media.
I realized I needed to refine my messaging so my specific clients could find me. I've gone from freezing at the thought of website changes to being more open to trying new things, knowing that anything that doesn't work is just valuable information to learn from. I finally have confidence and clarity in my marketing efforts."
Eliezer Moreno
Introducing The Full Practice Formula™
COMPONENT ONE
60 - 90 Minute Live Trainings
Showing you literally everything you need to establish your brand, grow your influence, how to leverage AI and create a sustainable marketing plan for your practice. Each week will have specific workbook exercises to help you build a sustainable plan by the end of the program.
COMPONENT FOUR
AI Prompts
Leveraging AI is key in today's marketing of your practice - you will get my repeatable AI prompts to take your AI assistant to the next level.
COMPONENT TWO
Lifetime Access
All trainings are recorded and you have lifetime access for as long as the program is around. When there's updated information, you will have access to the updated trainings.
COMPONENT FOUR
60 Day Content Calendar
This 60-day content calendar gives you daily prompts and content ideas that will have you connecting with your ideal client in no time! You will never have to wake up and wonder "What should I post today?" ever again!
COMPONENT THREE
Accountability & Community
You can't underestimate the power of community and having a network of other inspiring practitioners is EVERYTHING! You'll be able to support one another and learn from one another over the course of 8 weeks, and will make lifelong friendships. All participants will have access to an alumni Slack channel for ongoing support.
It doesn't have to be a dream & it doesn't have to be hard. The Full Practice Formula Program™ is designed to transform your practice from hidden to fully booked.
Program Structure & Support
PHASE ONE
BUILDING FOUNDATION
Building your ethical marketing foundation— Radically reframe how you think about marketing so it feels aligned with your values.
Week 1: Marketing Mindset Revolution
Week 2: Your Magnetic Niche Discovery
Week 3: Your Authentic Marketing Voice
PHASE TWO
AI-POWERED CONTENT
Ethical AI integration. Learn the ins/outs of AI optimization and how to use it ethically in your practice to increase your organic reach.
Week 4: AI Ethics & Foundations for Therapists
Week 5: Advanced AI Content Creation
Week 6: Systems & Automations that Work
PHASE THREE
BUILDING FOUNDATION
Making your practice discoverable by ideal clients — Develop a strong understanding of how to optimize your biggest investment - your website.
Week 7: SEO & GEO Fundamentals for Therapy Practices
Week 8: Website Content Optimization
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Join the waitlist for the next cohort & receive exclusive access & discounts!
Join the next cohort that starts in March 2026!
Still have questions? I'm here to help.
Email: hello@ceciliamannella.com
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I Help Therapist
All Across Canada!
I've helped therapists transform from self-doubt to confident CEO leadership
Evan Vukets
My aversion to marketing wasn't something that was so conscious, I was hiding that under procrastination - like 'I'm making good money, things are pretty busy, everything's fine.' But I was really just using that as an escape. Putting on my CEO hat, I fired my SEO company and took control of my website, I now have an active presence of FB and LinkedIn with scheduled posts, I now receive 3 new client requests every single week consistently, I have a clear niche on men's mental health and most of all, I have a sustainable and consistent schedule. The SEO company I fired? That alone will pay for my investment in the Full Practice Formula next quarter.
FPF brought a lot more value than I initially thought. I thought it was going to be about learning how to post—but it was really about fighting my own self and building content that resonates with who I want to be