2 | Your Therapy Practice is an Asset, Not a Salary: How to Think Like a Business Owner (Finally)

Are you treating your therapy practice like a bank account you drain to zero every month? If that hit close to home (and let's be honest, it probably did), this episode is about to shift everything for you.

In this candid episode of Purpose & Profit, Cecilia gets real about the business lesson she wishes someone had taught her 15 years sooner: your therapy practice isn't just a business - it's your most valuable asset. And like any asset worth having, it needs strategic reinvestment to grow.

• Why therapists struggle with business thinking - we got zero hours of entrepreneurship training but somehow expected to master private practice overnight (sound familiar?)
• The mindset shift that changes everything - moving from "salary mentality" to "asset building" thinking about your practice
• How childhood money stories sabotage business growth - and why that reinvestment account might be the key to breaking free from scarcity patterns
• The strategic reinvestment formula - specific ways to allocate funds for sustainable scaling without the financial panic
• Real talk about business seasons - why you won't always be "in love" with your practice (and that's totally normal)
• The retirement asset most therapists overlook - your group practice as a long-term wealth-building strategy

Perfect For You If:

• You're hitting revenue ceilings because you haven't reinvested in systems or team growth
• You find yourself saying "I can't afford that" when growth opportunities arise
• You're taking home every dollar the practice makes without leaving anything for business development
• You get triggered by financial decisions in your practice (hello, childhood money stories!)
• You're ready to think strategically about your practice as a wealth-building asset
• You want to scale without the constant financial stress and last-minute scrambling

Ready to stop treating your practice like a piggy bank and start building the asset it's meant to be? This episode will challenge everything you think you know about practice finances - and give you a clear roadmap for sustainable reinvestment that actually works.

Real strategies for real therapists who are done with the financial stress rollercoaster.