Join the Purpose & Profit: the sustainable therapy practice podcast
JOIN THE PODCAST
Be a Guest on Purpose and Profit
Purpose and Profit exists to change the conversation about what building a therapy practice can look like — and the guests who join this show are a central part of that mission.
Every episode is designed to give Canadian therapy and wellness practice owners something they can actually use — real strategies, honest stories, and the kind of conversations that happen when people who genuinely understand this space stop pretending the work is simple.
If you have something worth saying to an audience of established, ambitious Canadian therapy practice owners — this might be your room.
There are three kinds of guests this show is built for:
The Leader and Innovator
You are a thought leader, clinician, or expert with a perspective that challenges conventional thinking about therapy practice, mental health leadership, business strategy, or the intersection of healing work and sustainable growth.
The Practice Owner with a Story Worth Telling
You have built something worth examining. A group practice that operates differently. A business model that breaks the standard mould. A leadership approach rooted in feminist, anti-oppressive, or collaborative principles. A scaling strategy that worked — or a failure that taught you something nobody else is saying out loud.
The Brave One — Live Coaching
This is the seat for the practice owner who is ready to do the work in public. You bring a real, current challenge — a hiring decision you're stuck on, a revenue ceiling you can't crack, a leadership identity question that keeps circling — and we work through it live on air. This isn't performative coaching. It's the real thing, and it's one of the most valuable episodes we make. It requires courage, openness, and the willingness to let your process be useful to everyone listening.
What Makes a Strong Application
The guests who make the best episodes share a few things in common — regardless of which pathway they're applying through:
They are specific. "I have thoughts about therapy practice growth" is a starting point. "I built a group practice in rural BC serving underserved populations, and here's what nobody tells you about that" is a conversation.
They are honest. The episodes that resonate most aren't the polished success stories. They're the ones where something real is said — a hard truth, a genuine struggle, a perspective that pushes back on the dominant narrative.
They are ready. Strong guests have thought about what they want to bring to the conversation before they apply. They know what their episode is about and why it matters to a Canadian therapy practice audience.
Apply to Be a Guest
Ready to bring your story, your expertize, or your challenge to the Purpose and Profit community?
Applications are reviewed on a rolling basis. If your application indicates a strong fit, you'll hear back within five business days.
The Practice Growth Edit
Strategic insights for Canadian therapy practice owners — delivered weekly
Most business content for therapists is either too clinical to be useful or too generic to be relevant. The Practice Growth Edit is neither. Every week, Canadian therapy and wellness practice owners receive practical strategy, leadership insights, and real talk about what sustainable growth actually looks like — written specifically for the context you're operating in.
No hustle culture. No generic business advice. Just the strategic thinking you need to lead your practice with clarity and intention.