​Business Coach | Owner of 7-Figure Counselling Practice | Podcast Host | Therapist
Cecilia Mannella
The Practice Growth Edit
Weekly Business Therapy for Your Practice
You became a therapist to help people, but that doesn't mean you should struggle financially or work yourself into the ground.Get weekly doses of ethical business strategies, real talk about money mindset, and practical tips to scale your practice without losing your therapeutic soul.
Business Coaching for Therapy Practice Owners in Canada
Scale to $500K+ Without Sacrificing Your Healing Values or Burning Out
Strategic business coaching for licensed therapists ready to evolve from overwhelmed solo or group practice owner to confident practice CEO -
using feminist, anti-oppressive business principles that actually work.
This is for Canadian therapists who:
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Are earning $150K+ but have hit a capacity ceiling
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Want to build or scale group practices sustainably
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Need strategic business guidance rooted in clinical understanding
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Are ready to challenge patriarchal hustle culture and lead differently
Let's Talk!
If your looking to elevate your personal practice through 1:1 coaching, or to grow your teams strengths through group supervision—your in the right place!
1:1 High-Level Business Coach
VIP Coaching: Intentional Business Expansion
Traditional business coaching is rooted in patriarchal hustle culture. It celebrates aggression over collaboration. It prioritizes growth at all costs over sustainable scaling. It assumes one leadership model works for everyone. The question isn't whether you need coaching. It's whether you need coaching that was actually built FOR therapists, BY someone who's lived the practitioner-to-CEO transformation.
Receive personalized guidance to create the foundations of a sustainable business. Design your ideal practice, cultivate your team, nail your messaging, and create a growth plan that actually works for your life.
Best for: Solo practitioners scaling to group practice or existing group practice owners ready to systemize and scale with ease.
The Practice CEO Circle™
Elevate Business Leader Circle
The Practice CEO Circle™ is designed for group practice owners who are ready to scale sustainably without sacrificing their sanity or their soul. We all know how isolating and lonely it can be when we have our heads down and focused on growth - what if you could have a kickass community of women who are right beside you?
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The women who are joining me in this circle are making big moves and have big visions for legacy, leadership and growth while maintaining a sustainable life. This is growth with purpose, not growth with sacrifice.
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Best for: Ambitious practice owners ready to become industry leaders
The Full Practice Formula™
Master Practice Marketing and Visibility
Learn to market your therapy practice so you generate leads while you sleep. Grow your online visibility, master SEO & AEO for today's AI landscape, and attract ideal clients through organic growth tactics that align with your values—no sleazy sales tactics required.
Best for: Therapists who want to fill their practice without paid advertising, awkward self-promotion, or compromising their professional integrity.
Clinical Supervision
1:1 Supervision & Group Supervision
Clinical Supervision is an integral part of clinical growth and excellence. With over 20 years of supervision experience, I bring compassion, direction and support to the supervision experience. If you're looking for a collaborative, feminist, anti-oppressive supervisor, we could be a match! Let's reflect on your casework, navigate ethical dilemmas, build clinical confidence, & develop your unique therapeutic style.
Best for: Associate-level therapists pursuing licensure or experienced clinicians seeking ongoing consultation
You're Not Just Building a Business—You are Protecting Your Purpose
I see you. You're the therapist who spent years in school, invested thousands in training, & genuinely loves the work.
But somewhere between your last client session and tonight's dinner, you realized something's not working.
Maybe it's the fact that you're booked solid but still anxious about money. Or that you've been thinking about hiring help for months but can't figure out how to make the numbers work. Perhaps you're just tired—bone-deep tired—of being everything to everyone in your practice.
Here's what I know about you:
You didn't get into this field to become a spreadsheet warrior or marketing guru. You were called into it because someone's story moved you. Because you knew you could help. Because healing work matters to you more than almost anything else.
And now? Now you're wondering if you can keep doing this work you love without sacrificing your sanity, your savings, or your Saturday mornings.
What If Your Therapeutic Skills
Are Actually Your Superpower in Business?
Successful therapy practice owners aren't exceptional despite their clinical backgrounds—they're exceptional because of them.
Your intuition, deep listening, pattern recognition, and genuine care? Those aren't just clinical skills. They're exactly what make you uniquely equipped to lead a thriving, profitable practice.
Imagine a future where:
✓ You seamlessly switch between therapist & CEO
✓ Your business decisions flow from the same values that guide your clinical work
✓ You've built systems that honour your approach (not force you into someone else's mold)
✓ Your practice impacts more people because you're leading sustainably
✓ Your team embodies your philosophy even when you're not in the room
✓ Your business feels like an extension of your healing work, not a distraction from it
I'm Cecilia: I went from stuck Therapist to Confident Practice Owner
I was exactly where you are.
Full of dreams and feeling completely stuck. Passionate about my work and terrified I was failing at the business side. The journey from practitioner to CEO felt like I was abandoning my therapist identity. Every time I focused on business, a crisis pulled me back. I was the bottleneck in my own practice, heading straight toward burnout.
Then I realized something that changed everything:
Stepping into the CEO mindset wasn't abandoning my clinical skills—it was expanding them. It was about bringing my therapeutic wisdom into my business leadership.
Once I understood that, everything shifted. I stopped separating "therapist me" from "business owner me" and started bringing my whole self to both roles.
With over 25 years in mental health, entrepreneurship, and teaching, I help therapists across Canada transition from self-doubt to confidence in their leadership journey.
I'm your guide to break free from perfectionism, "not good enough" beliefs, and hustle culture that leads to burnout. Let's build your sustainable success using the 4 Pillars of The Sustainable Practice Framework™: Profit, Purpose, People, and Process.
Why Trust Me?
25+
Dedicated Years of
Mental health, entrepreneurship, & teaching, I help therapists across Canada go from self-doubt to confident leadership.
4P
Framework
Proven system
(Profit, Purpose, People, Process) helping Canadian therapists scale sustainably
100+
Practisioners
Helped therapists across Canada transform from self-doubt to confident CEO leadership.
01
Core Value
Integrity Over Hustle
Don't compromise your values for growth. We build businesses that honour who you are.
02
Core Value
Clinical Wisdom = Business Strength
Your intuition, empathy, and care aren't separate from business—they're your competitive advantage.
03
Core Value
Sustainable Impact
Scaling your practice to serve more people while protecting your energy and well-being.
The 4 Easy Steps
How We'll Work Together
1.
Let's Connect
We'll have a real conversation about your needs, goals, and dreams. No sales pitch—just honest discussion about where you are and where you want to be.
Tailored Services
We'll design a customized roadmap for your practice—whether you're focused on leadership development, revenue growth, team building, or all of the above.
2.
Set Your Timeline
3.
Choose what fits your life: a full-day intensive, monthly coaching sessions, or a 6-month mastermind experience.
4.
Ongoing Support
Beyond our sessions, you'll receive periodic check-ins, journaling prompts, and email support to keep you on track.
Don't take my word for it,
ask those I've helped!
I've helped therapists across Canada transform from self-doubt to confident CEO leadership
Suki Ó Huallacháin
Owner of Serenity Counselling, Coquitlam, BC
"After each coaching session I'm left with practical tips and tools to apply right away. I find it helpful to have guidance in sustainable growth and enhancing the vision of my practice. I have a newly hired associate, my caseload is full and I am no longer taking on more clients and am not working extensive hours to maintain my clinic. My income is consistent and I have seen steady financial growth each month".
Leanne Stepp
Owner of Heart Work, Victoria, BC
"Before working with Cecilia, I felt confused and overwhelmed on how to grow. She helped me gain clarity around how to make decisions that are also expansive and involving many moving parts. I gained an understanding of the business side of therapy practice, so I can have business expansion without chaos! Cecilia is direct, knowledgeable and guided by intuition all at once"
Lianne Perry
"The training was life-changing. I completely rebuilt my website from scratch, optimized everything for SEO and GEO, started my first Facebook and Instagram accounts, and created 6 months of blog content. The results speak for themselves: my analytics show growth in the hundreds of percent, and I went from having zero online visibility to ranking #3 in my area in 6 weeks!"