Most therapy practice owners are running four executive roles off the side of the desk — and making CEO-level decisions from the therapist chair. The identity shift from practice owner to CEO is what makes hiring, marketing, and financial decisions feel lighter. Here's how to step into the seat.

The Full Practice Formula teaches Canadian therapists SEO, AEO, and GEO strategies that actually work in 2026. Next cohort starts March 2nd. Learn from 17 years of practice building.

Discover the 3-step ethical marketing framework built by a therapist for therapists. Learn why traditional marketing fails therapy practices and what actually works in 2025.