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Sustainable Practice CEO™
Purpose, profit, and the parts nobody warns you about.
The Summer Slump in Private Practice: 5 Audits to Do When Things Slow Down
Cancellations up, intakes quiet, calendar full of white space? The summer slump isn't a crisis — it's capacity. Skip the panic marketing and run these five audits (systems, policies, visibility, finances, mindset) so you walk into September grounded instead of scrambling.
10 minutes ago10 min read
Why I Stopped Teaching Therapists to "Just Post More" (And What Actually Fills Practices in 2026)
The Full Practice Formula teaches Canadian therapists SEO, AEO, and GEO strategies that actually work in 2026. Next cohort starts March 2nd. Learn from 17 years of practice building.
Feb 209 min read
Why Therapist Marketing Feels Like Betraying Your Values (And What to Do Instead)
Discover the 3-step ethical marketing framework built by a therapist for therapists. Learn why traditional marketing fails therapy practices and what actually works in 2025.
Feb 611 min read
The Secret to Converting Website Visitors Into Therapy Clients (It's Not What You Think)
The Secret to Converting Website Visitors Into Therapy Clients (It's Not What You Think)
Dec 11, 20256 min read
Why Niching Down Your Therapy Practice Is Your Secret Weapon for Growth
Why Niching Down Your Therapy Practice Is Your Secret Weapon for Growth
Dec 11, 20255 min read
How to Find the Perfect Office Space for Your Therapy Practice: A Strategic Guide for Growing Practices
How to Find the Perfect Office Space for Your Therapy Practice: A Strategic Guide for Growing Practices
Dec 11, 20257 min read
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