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My Approach: The Sustainable Practice Framework™

I work exclusively with licensed therapists and wellness practitioners in Canada who are ready to evolve from solo practitioner to strategic practice CEO - building therapy businesses that thrive in purpose, profit, people, and process.

My methodology, The Sustainable Practice Framework™, addresses what most business coaches miss entirely: the unique identity crisis that therapeutic professionals face when building businesses, and the strategic pillars needed to scale sustainably to $500K+ without burning out.
 
This isn't generic business advice translated for therapists. It's a framework built specifically for Canadian therapy and wellness business owners who need to honour both their healing values AND their business vision.

The Framework Integrates Two Essential Components:

The 4 P's Strategic Pillars (the foundational elements for sustainable success):

Unlike traditional business coaching rooted in hustle culture & hierarchical power structures, this framework integrates feminist and anti-oppressive business principles—because you need strategic systems that honour collective care and equity AND the internal transformation to lead authentically and sustainably.

The philosophy behind it all:
Success should be sustainable, not sacrificial. Your practice can serve your life, not consume it, one that serves your life, not consumes it, and proves that collaborative, values-aligned leadership creates both impact and profit.

1.

Purpose

Align your growth with your values and authentic vision of success, not external expectations of what a "successful practice" should look like.

2.

Profit

Build financial sustainability and wealth through ethical pricing, revenue optimization, and Canadian-compliant business structures that fuel your mission.

Build & lead values-aligned teams through authentic leadership that honours your style while scaling clinical excellence.

People

3.

4.

Process

Create energy-intelligent systems and operational frameworks that support growth while protecting your time and energy.

The Outcome: From Capacity-Limited Practitioner to Strategic Practice CEO

Here's the transformation that becomes possible within 6 months!

ONE

Back-to-back burnout to leadership:

Working 15-20 direct client hours weekly while leading growth

From income ceiling to ethical profit:

Generating $300K-$500K+ through leverage, not more hours

TWO

THREE

From doing it all to leading a team:

Building a values-aligned team of 2-3+ associates who deliver care

FOUR

From operational chaos to energy-intelligent systems:

Streamlined processes that preserve the human element

From external pressure to authentic alignment:

Business decisions flowing from your values, not "shoulds"

FIVE

The Outcome: From Capacity-Limited Practitioner to Strategic Practice CEO

The transformation that becomes possible within 12-18 months!

ONE

From guilty about profit to financially empowered:

25-35% profit margins while maintaining accessibilit

Always-on to truly sustainable:

Taking 4-6 weeks annual vacation without income loss or crisis

TWO

THREE

From hidden practitioner to recognized leader:

Known as a therapy practice pioneer proving clinical excellence and business success align

FOUR

From daily dependency to scalable freedom:

Systems that operate without your constant presence

From isolated owner to industry influencer:

Mentoring other therapists & building thought leadership

FIVE

From financial stress to generational wealth:

Building lasting prosperity through your healing work

SIX

Most importantly:
You've transformed from someone caught between two identities into a leader who integrates both. Your healer and CEO selves are no longer at war—they enhance each other. Your business reflects who you are and serves your authentic vision of success. You're living proof that you can be both clinically excellent AND a strategic business leader.

Why This Framework Works When Others Don't

Traditional business coaching tells therapists:
"Just hire, delegate, and scale like any other business."
 

Traditional therapy training for practitioners:
"Focus on clinical skills; business will figure itself out."

 

The Sustainable Practice Framework™:
Your challenges exist across four interconnected pillars—Purpose, Profit, People, and Process. Fixing one without addressing the others creates an imbalance. You need both strategic systems AND mindset transformation to implement them without guilt, perfectionism, or burnout.
 

The framework works because:

  • It was built by a Canadian for Canadians, addressing specific provincial regulations, tax implications, and cultural nuances
     

  • It honours anti-oppressive and feminist ideology, challenging traditional practice limitations and masculine business norms
     

  • It applies clinical wisdom to business leadership, using parallel process thinking and systems theory
     

  • It addresses the identity transformation from practitioner to CEO, not just tactical business strategies
     

  • It was created by someone who's lived this transformation—from burnt-out practitioner working 50+ hour weeks to strategic CEO running a sustainable, profitable 7-figure group practice

 

You're not learning to be someone you're not. You're learning to lead your business without losing your therapeutic touch.

This Framework Is For You If:

✓ You're a licensed mental health professional (RCC, RSW, LCSW, LMFT, LPC, Psychologist) in Canada with an established private practice
 

 

 

✓ You're earning $100K+ annually but feel the "golden handcuffs" of a capacity-limited practice
 

 

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✓ You're ready to hire or already have team members but struggle with authentic leadership and delegation
 

 

 

✓ You want to scale to $500K-$1M+ through strategic leverage and values-aligned expansion
 

 

 

✓ You're committed to maintaining clinical excellence while building profitable business systems
 

 

 

✓ You're ready to become the therapy practice leader you're meant to be—pioneering sustainable scaling that others will study
 

 

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Ready to build a therapy business that thrives in purpose, profit, people, and process? Let's identify which of the 4 P's needs strategic attention first and how the RECLAIM Process applies to your specific growth stage.

Approach: Built BY a Clinician FOR Clinicians
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I'm not a generic business coach who happens to work with therapists. I'm a licensed Social Worker and Clinical Counsellor who built a seven-figure group practice after hitting the wall with traditional business advice that didn't fit.

 

Here's what makes The Sustainable Practice Framework™ fundamentally different:

1. I Understand the Identity Crisis (Because I've Lived It)

Generic coaches say:
"You need to think like a CEO now, not a therapist."
 

I say:
"You don't stop being a clinician when you become a CEO—you integrate both identities. Your therapeutic wisdom is actually your competitive advantage."

​
 

Why this matters:

  • You're not broken for struggling with the healer-to-leader transition.

  • You're navigating a complex identity transformation that requires both strategic business systems AND internal work.

2. I Apply Clinical Wisdom to Business Strategy

Generic coaches say:
"Here's the proven framework that works for every business."

​

I say:
"Let's apply our years of clinical knowledge and anti-oppressive principles to build YOUR unique business model."

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Why this matters:

  • We use parallel process to understand how your clinical approach should inform your business approach

  • We apply systems thinking to create sustainable practice ecosystems

  • We implement trauma-informed leadership for team building

  • We use narrative therapy principles to challenge dominant business stories and re-author your success narrative

  • We embed feminist and anti-oppressive values into every strategic decision

 

Your clinical training isn't irrelevant to business—it's the foundation of how you should be building.

3. I Challenge Patriarchal Business Models

Generic coaches say:
"Here's how successful entrepreneurs do it—model their behaviour."

 

I say:
"Most 'successful' business models are rooted in patriarchal hustle culture that doesn't serve healing professionals—especially women. Let's build something radically different."

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Why this matters:

  • I don't teach authoritative, hierarchical leadership—I teach collaborative, values-aligned leadership

  • I don't promote "growth at all costs"—I promote strategic, capacity-conscious scaling

  • I don't glorify hustle—I dismantle the narrative that success requires sacrifice

  • I don't assume masculine business norms are universal—I help you build practices rooted in feminist principles that actually work better

 

You're not failing to fit the mould. The mould was never designed for you. Let's build a better one.

4. I Address the Profit Guilt and Ethical Dilemmas

Generic coaches say:
"Just charge premium prices and scale your revenue."

​

I say:
"Let's work through the deeply ingrained beliefs about earning money in a helping profession and build ethical profit strategies."

 

 

Why this matters:
You can't just implement pricing strategies when you have unexamined beliefs that making money compromises your care.

The RECLAIM Process, we:

  • Recognize internalized narratives about profit 

  • Challenge the false dichotomy between ethical practice & financial success

  • Liberate you from guilt about building wealth through healing work
     

Most coaches skip this internal work and wonder why you can't "just raise your rates."

5. I Understand Canadian Context and Compliance

Generic coaches say:
"Here's how to structure your LLC and optimize for US marketing."
 

I say:
"Let's navigate Canadian provincial regulations, understand your specific licensing board requirements, & build compliance into your growth strategy."

​
 

Why this matters:

 

  • I understand provincial variations in scope of practice & business regulations

  • I know the Canadian tax implications of different business structures

  • I'm familiar with insurance and liability considerations specific to our context

  • I help you navigate billing, privacy, and record-keeping under Canadian standards
     

 

You need someone who understands that "just incorporate" looks very different in Ontario than it does in Texas.

6. I Balance All Four Pillars (Not Just Profit)

Generic coaches say:
"Let's focus on your revenue goals & build systems to hit them."

 

I say:
"Sustainable success requires balance across Purpose, Profit, People, AND Process. Let's assess which pillar needs attention first."
 

 

Why this matters:

  • You can have perfect systems (Process) but if you're out of alignment with your values (Purpose), you'll burn out.

  • You can be profitable (Profit) but if you don't know how to lead your team (People), you'll hit a ceiling.

 

The Sustainable Practice Framework™ ensures you're building holistically, not just optimizing one area while others collapse.

7. I Work Exclusively With Therapy & Wellness Practice Owners


Generic coaches say:
"I work with coaches, consultants, service providers, course creators, and therapists."

​

I say:
"I work exclusively with Canadian licensed therapists and wellness practitioners scaling to $500K+. That's it."

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Why this matters:

  • Every case study, example, & strategy I share is directly relevant to your reality

  • I understand the specific challenges of clinical work—the emotional labor, ethical considerations, boundary complexities

  • I know the language & culture of therapy practice—supervision, clinical excellence, relationships

  • I've built a seven-figure therapy practice using this exact framework

 

You're not getting generic advice translated for therapists. You're getting strategies built specifically for our profession.

The Bottom Line; Generic business coaches help you build a profitable business.

​I help you build a sustainable therapy practice that honours your clinical values, challenges patriarchal business norms, scales to $500K+ through feminist principles, and integrates your healer and leader identities.

​

Generic business coaches teach you to think like a CEO instead of a clinician.

I teach you to think like a CEO because you're a clinician—using your therapeutic wisdom as your strategic advantage.

​

Generic business coaches assume one successful model works for everyone.

I help you build the radically different practice model that works for YOU—rooted in narrative therapy, feminist theory, and anti-oppressive principles.

 

 

Ready to stop translating generic business advice & start building a practice designed specifically for healing professionals?

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