BUSINESS TRAINING · PEOPLE
The Practice-First Hiring Method™
Hire for where your practice is going.
The clinicians you most want on your team are choosing too, and most job posts give them nothing to choose. In this live, virtual session we work through the whole method: who to hire next so your practice grows, and a recruiting process that makes yours the practice the right clinician wants to join.
WHEN
Monday, November 23 · 12:00–2:30 pm PT
WHERE
Live and virtual · recording included
INVESTMENT
$195 + GST
THE STRATEGY
Hire for growth, not sameness.
Most hiring starts with the waitlist. You're full, so you hire. And the person you hire usually looks a lot like the team you already have (often a lot like you). The practice gets bigger. It doesn't grow.
I know, because I did it for years. I hired people who reminded me of me. It felt like fit. It wasn't strategy. When I started hiring for where Eterna was going, the team changed, and so did the practice.
A practice-first hire is a strategic decision. It opens a door you don't have yet: a new population, a new service, a strength the team has been missing. That's what moves a practice forward, and it's what the clinicians you most want are looking for.
What will this hire make possible that I can't do right now?
Start there, and the rest follows: who you look for, what your post says, and what you ask in the room.
That’s the hire this workshop helps you find.
Cecilia Mannella, RSW, RCC-ACS (cand)
17 years building Eterna Counselling & Wellness, a seven-figure group practice
4 years
The average time a clinician stays on the team at Eterna.
STANDING OUT
The best clinicians are choosing too.
A good clinician reads a dozen posts that all promise a supportive team and a flexible schedule. Here's what changes when your hiring has a strategy behind it.
Your post sounds like your practice
Name the population, the passion and your non-negotiables, then add a line that repels. The clinician who's wrong for you opts out before you ever meet.
They interview you
A short meet and greet where the candidate asks the questions. What they ask about tells you more than any polished answer, and it tells them you're a different kind of practice.
You're always recruiting
A post every three to four weeks and a "join our team" page that stays open. When someone gives notice, it's an inconvenience, not a crisis.
Bring a team member for $50 · 15 practices per session
THE WHOLE METHOD
The who, and the how.
Two parts, eleven steps, one session. We work through every step together.
PART 1
The who
Deciding which hire will grow your practice, not just fill a calendar.
PART 2
The how
A recruiting process that attracts the right clinician and repels the wrong one.
01 Ask what this hire makes possible
06 Always be recruiting (ABR)
02 Audit your team for sameness
07 The job post: attract and repel
03 Ask what this hire makes possible
08 The meet and greet: they interview you
04 Name your essentials
09 The interview and reference checks
05 Plan for each season strategically
10 The offer, setting the tone for onboarding and offboarding
WHAT YOU LEAVE WITH
The method, in your hands.
You get the Practice-First Hiring Method™ guide, the same one my coaching clients use, and the recording. You fill the guide in as we go, so by the end you have:
The Strategy and Screening
What your next hire makes possible: the population, service or team strength it adds.
Your Essentials
The three or four qualities you won't compromise on. Every later step screens for them.
Your Unique Job Posting
A draft that attracts the clinician you want and repels the rest.
Your Interview Questions
One for each essential, plus the red flags to watch for at every stage.
FOR GROUP PRACTICE OWNERS
Growing a team, and wanting every hire to move the practice forward, not just fill a calendar.
FOR SOLO PRACTICE OWNERS
Planning your first hire, and wanting someone who adds to the practice rather than copies you.
The Practice CEO Circle™ · For group practice owners
Hiring is one piece. Want help with the whole practice?
The Circle is my coaching group for group practice owners. Ten owners work through the business with me, from hiring and leadership to pricing and systems, so you know what to work on next and actually do it.
Cohort 3 starts January 11. Join, and your session fee is credited toward it.
QUESTIONS
Before you
book.
How long is the session?
What if I can't make it live?
I'm a solo practice owner. Is this for me?
Is this clinical training? Are there CE credits?
Can I bring someone from my team?
Bring a team member for $50 · 15 practices per session