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Sustainable Practice CEO™
Purpose, profit, and the parts nobody warns you about.


Why I Stopped Teaching Therapists to "Just Post More" (And What Actually Fills Practices in 2026)
The Full Practice Formula teaches Canadian therapists SEO, AEO, and GEO strategies that actually work in 2026. Next cohort starts March 2nd. Learn from 17 years of practice building.
Feb 209 min read


Why Therapist Marketing Feels Like Betraying Your Values (And What to Do Instead)
Discover the 3-step ethical marketing framework built by a therapist for therapists. Learn why traditional marketing fails therapy practices and what actually works in 2025.
Feb 611 min read


The Social Worker's Dilemma: Making Money Without Betraying Your Values with April Griffin
Social worker April Griffin gets honest about the values conflict between anti-capitalist training and running a profitable practice—and how becoming the sole income earner forced a mindset shift.
Jan 317 min read
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