The 3-Step Marketing Framework for Therapists
From hidden to fully booked: the ethical marketing blueprint built by a therapist for therapists.
You Didn't Become a Therapist to Become a Marketer
(And yet here we are.)
Join me for a FREE 90-minute Masterclass where I'll share the exact 3-step framework I use to generate 40-50 new leads per month in my Canadian therapy practice —without compromising your therapeutic values or spending a fortune on ads.
Choose the time that works for your schedule:
Thursday, February 12th at 9:00 AM PST (for the early birds)
Thursday, February 12th at 3:00 PM PST (post-client afternoon session)
Friday, February 13th at 12:00 PM PST (lunch break learning)
Because your schedule shouldn't be another barrier to growing your practice.
REGISTER FOR FREE:
You spent years earning credentials, developing clinical skills, and building the kind of expertise that genuinely changes lives. You started your private practice full of vision and purpose—ready to create something meaningful that reflected your values.
What you didn't have? A single business or marketing course in your entire degree program.
(Sound familiar?)
Here's what's shifted since you hung your shingle:
→ 43.5% more therapists have entered private practice since 2020
→ 70% of searches now end without clicking any website (thanks to AI overviews doing the work for searchers)
→ Private equity giants like BetterHelp control +30% of the market with endless ad budgets
The "build it and they will come" era? It ended somewhere around 2019. Right around when we all learned what Zoom fatigue actually meant.
But here's the part that actually matters: While you're struggling with these changes, your ideal clients are out there working with therapists who aren't as skilled as you—simply because those therapists figured out how to be found.
That's not a judgment. That's a gap we can close.
DOES THIS SOUND FAMILIAR?
→ You dream of consistent referrals, but your Psychology Today profile feels like shouting into the void
→ You want to grow your practice and be a great clinician—you just need about 47 more hours in the week
→ You've tried "posting consistently" but it feels like performing for an audience of three (one of whom is your mom)
→ You have a vision for the practice you want to build, but "marketing" makes you feel like you need a shower afterward
→ You're tired of watching less experienced therapists book out while you refresh your inbox, hoping for inquiries
→ You have associates but you can't figure out why they're not full yet
Here's what I want you to know: The discomfort you feel about marketing isn't a personality flaw. It's evidence that your clinical training worked—you were taught to center clients, not sell to them.
The problem isn't you. The problem is that no one showed you how to make your expertise visible in a way that actually aligns with your values.
As therapists, we face a unique challenge that most business owners never encounter—the internal conflict between helping people and "selling" to them.
But what if ethical marketing isn't just possible... it's actually more effective than traditional pushy sales tactics?
That's exactly what I'm going to show you.
In This 90-Minute Masterclass, You'll Discover:
Step #1: From Practitioner to CEO Mindset (The Foundation)
The belief shift that changes everything.
-
The Therapist's Paradox: Why being a great therapist can make you a "lost marketer"—and how to bridge that gap
-
The Belief Inventory: What you really believe about therapists who market themselves (real talk time)
-
4 Critical Mindset Shifts that transform marketing from "selfish" to "service-oriented"
-
The Real Cost of staying invisible in 2026—because your ideal clients deserve to find you
Step #2: Your Magnetic Niche (The Strategy That Cuts Through Noise)
Why "anxiety and depression" isn't a niche—and what to do instead.
-
The Triple Overlap Method: Where your passion + their pain + your unique approach intersect
-
Why "You Are The Niche" is your secret weapon against AI and corporate competitors
-
Long-tail keyword magic that helps you dominate local search (even with zero ad budget)
From generic to magnetic: Real examples of niche transformations that actually filled practices
Step #3: Your AI-Enhanced SMART Content Strategy (The Implementation)
Work smarter, not harder—using AI as your assistant, not your replacement.
-
The AI-Enhanced SMART HELP Method: My proven framework for creating content that both humans and AI search tools love
-
How to "Help AI Help You" by optimizing for E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)
-
The 80/20 Rule for balancing education with invitations (perfect for therapists who hate being "salesy")
-
Live Content Creation: We'll build an AI-optimized piece of content together using my framework
Plus: You'll leave with a clear action plan you can implement immediately—not just theory, but actual next steps.
Register Now - It's Free
I'm Cecilia: I went from stuck Therapist to Confident Practice Owner
17 years as a practice owner. 7-figure group practice. 20+ clinicians on my team.
But here's what you should actually know about me: I didn't go to business school. I went to Social Work school. And when I started my practice, I had exactly zero marketing strategy.
I read the business books. I took the courses. I even spent $15,000 on a billboard once (Yes, really. No, it didn't work. Yes, I'm still a little embarrassed about it).
What finally did work? Applying my clinical training to my marketing. Turns out narrative therapy principles, feminist values, and anti-oppressive practice aren't just for the therapy room—they're actually more effective marketing strategies than the "bro tactics" I'd been forcing myself to try.
After testing every approach under the sun (billboard included), I created a system that consistently generates 50+ new booked clients per month.
But more importantly: I've helped hundreds of therapists like you navigate market saturation, AI changes, and the unique challenge of marketing therapy services ethically.
My mission? To help therapists thrive in the new landscape by working smarter, not harder—using AI and market changes as competitive advantages rather than threats.
I'm a self-admitted nerd who studies and tests new trends to see what actually works (and what's just hype). While other therapists are overwhelmed by AI and algorithm changes, I'm showing my clients how to use these shifts to their advantage.
What Therapists are Saying....
Amanda Strider, RCC
Working with Cecilia has made growth so easy and simple. I did what she suggested and was able to build a full caseload within 4-5 months. Within 10 months, I'm booked for months out with a waitlist.
Orli Paling, RP
This has been so helpful, you're a queen. Thank you for doing this today. This should not be free!
Natalie Ransport, RCC
I now have the skills to optimize my website and create blogs and social media content in a way that feels both manageable and enjoyable. I also learned how to use AI ethically, which has been a game-changer.
What makes this training different?
This isn't generic marketing advice recycled from a business bro podcast.
This is the exact system I've used to:
→ Scale my practice to 7 figures with a team of 20+ clinicians
→ Generate 50+ booked new clients per month consistently
→ Navigate 17 years of market changes (including the ones happening right now)
→ Test and optimize for AI search changes before most therapists even know they're happening
Here's the thing: Most marketing advice feels wrong for therapists because it was designed for selling products, not facilitating healing relationships.
What I teach is different because it's built on the same principles you already use in the therapy room: authenticity, connection, consent, and genuine service.
You won't learn pushy sales tactics here. You'll learn how to make your expertise visible to the people who need it most—in a way that feels like an extension of your clinical work, not a departure from it.
This Masterclass Is Perfect For You If:
→ You're a licensed therapist, counsellor, social worker or mental health professional in private practice
→ You have room on your caseload and want sustainable, consistent client flow
→ You've expanded to a group practice and want to fill your associates
→ You feel overwhelmed by AI, market saturation, and changing search behaviours
→ You want to compete with corporate mental health companies without a massive ad budget
→ You need a marketing approach that feels aligned with your therapeutic values
→ You're ready to spend 2 hours per week on marketing (instead of 20+ hours of random activity)
→ You want to use AI as your assistant, not your replacement
→ You're tired of feeling invisible while less skilled therapists book out
Here's the Uncomfortable Truth
I'm not going to use fear tactics to get you to register—that's not my style. But I do want to be honest with you:
Every week you wait:
-
More therapists enter your market (remember that 43.5% growth rate?)
-
AI search tools get better at finding therapists who've optimized their presence
-
Your ideal clients—the ones who would love working with you—are booking with someone else who simply shows up consistently
-
Corporate mental health companies take more market share with their unlimited ad budgets
But here's the flip side: Your ideal clients are actively searching for someone exactly like you, right now. They're frustrated with generic Psychology Today profiles. They're overwhelmed by options. They're looking for a therapist who gets them.
The question isn't whether they exist. It's whether they can find you.
This masterclass will show you exactly how to make sure they do.
Choose Your Session
All sessions cover the same content. Pick what works for your schedule—I know you're juggling a lot.
You may be wondering:
Don't let another month go by!
Your ideal clients are searching for someone like you right now. They're typing into Google, asking ChatGPT, scrolling Psychology Today—hoping to find a therapist who actually gets them.
The question isn't whether you're good enough. You are. The question is whether they can find you.
Join me for this free 90-minute masterclass and I'll show you exactly how to change that.
Still have questions? I'm here to help.
Email: hello@ceciliamannella.com